Cynthia Heyd 2


Founder, Executive Producer

Cynthia can draw on a wealth of experience working on a wide variety of projects ranging from Broadcast, Online content, and new media over her 25+ years in the industry that includes senior management roles at some of the top agencies in the country, including BBDO, Y&R, CBC, and TAXI.

She has driven innovation in production and helped shift thinking from traditional models for content creation to sleek, efficient, and customized teams to get the job done. Cynthia loves to use her creative problem-solving skills to do the seemingly impossible.

Kevin Saffer


Founder, Executive Producer

Kevin began his 25+ year production career in film and TV, working his way up the ladder from PA to Producer. In the mid 2000’s he applied his long-format skills to the advertising world, spending five years at TAXI as a pioneer in the burgeoning world of content production.

Since 2012, Kevin has used his vast network of filmmakers, creatives and technologists to deliver award winning, high quality integrated content for agencies and brands. Engaged and ‘hands on’, Kevin thrives on solving complex creative and production challenges.

Tim Binkley 3


Client Engagement Director

Tim wears a couple of different hats, facilitating brand strategy,integration and driving business development.
Tim has the unique benefit of within industry-leading advertising agencies and on the client side, both domestically and internationally. Tim’s strong leadership skills and strategic brand marketing acumen have resulted in a multitude of successful business-building case studies and award-winning initiatives that have transcended every facet of brand communications including traditional advertising, digital, social and, of course, content.

Matt Eastman


Resident Director

Matt Eastman is a director living in downtown Toronto. He’s been everywhere from Singapore to Santiago, directing pop stars in Shanghai, coffee klatch in Kiev, and skateboarding skunks in Jakarta. Matt obsessively travels the globe looking for that perfect early 90s rap record or killer breakbeat, and is fond of visiting his parents in the hippie haven of Maynooth Ontario, where, in the summer, he obsessively hunts for new and undiscovered swimming holes.




A commercial director and photographer, Jesse has an award-winning, visually-driven portfolio that includes Nike, Gatorade, Mitsubishi, BMO and Hyundai. A proud member of Photographers Without Borders and with more than fifteen years behind the lens, he continues to create meaningful works for organizations such as Sick Kids, United Way, Until the Last Child, and Right to Play.

His photography has graced the ads of Nike, Ontario Racing, Gatorade, GoDaddy and CAA, while his spots have featured in Strategy, Applied Arts, the ADCCs, Clios, The One Show, Cannes Lions and Promo Awards

Joshua Chaiton



Joshua Chaiton is a creative and technical storyteller who is constantly challenging himself. A graduate of the prestigious American Film Institute, Josh has amassed numerous producing and directing credits including two Emmy Award nominations. His unique background includes work with the United Nations filming humanitarian relief operations at many of the world’s hot spots, producing visual effects for Walt Disney Pictures, and directing commercials for major brands.

As an avid flyer and FAA private pilot, Josh has flown all across the US and Canada. He can sail a boat, operate a bobcat, ride a camel and once flew a zeppelin.

Ben Pic


Writer/Line Producer

Ben is a storyteller at heart. Starting his career in independent films, he has a talent for producing, and writing. He has successfully transitioned his skills to commercials as well, working with brands such as Shoppers Drug Mart, Home Hardware, Canadian Tire, and Maple Leaf Sports and Entertainment to name a few. He is a problem solver who loves to take on a challenge and work with great people.

Maddy Oshaughnessy


Line Producer

Maddy boasts an impressive resume and trophy case, having created content and winning awards for brands such as Molson, Visa, and Hockey Night in Canada. She has managed crews ranging from 150+ people to all the way down to 3 people, which gives her the experience to create a team that’s truly suited to the project. Maddy loves to overcome the impossible and work in a team that drives her to be an excellent producer and asset to any team.

Becky Yeboah


Production Coordinator

Becky comes from the world of independent production and has had the opportunity to work with hundreds of different crew, talent, and filmmakers from all across Canada. Coming from Winnipeg, MB to Toronto to study film production, Becky graduated from the Toronto Film School and has since produced and PM'd countless shorts, promos, music videos and teasers for many different filmmakers and companies. She loves working with clients and building lasting relationships and looks forward to the being a part of the ever-growing commercial world.

Adrian Cheung


Production Coordinator

Adrian Cheung, our newest production coordinator graduated from York University studying Film Production. Since graduation, Adrian has completed POV media training and worked virtually every position on set allowing him to become an expert at juggling multiple projects, while maintaining his passion and determination to make the end result something spectacular. His adaptability and flexibility make him a perfect addition to the team at HeydSaffer.



Social Media/Office Coordinator

Connor joined HeydSaffer as an intern over the summer of 2018 after completing the Advertising and Marketing Communications program at Humber College. Since joining the team, he wears many hats managing everything from running social media accounts and graphic design, to administration and office maintenance- anything to make sure everything runs smoothly.

Connor possesses unique technical skills, design prowess and curiosity that make him a great fit for HeydSaffer.



Clinton Asante, is a Humber College graduate. He studied in Multimedia Design and Production giving the flexibility in taking on multiple task in the media field. Since then, Clinton has accomplished on developing a short film “IFTIN”, completed POV Media training program and created visual content from large to small business businesses such as Baskin Robins, Soren Customs and Manifesto Festival.