TEAM

Cynthia Heyd 2

CYNTHIA HEYD

Founder, Executive Producer

Cynthia can draw on a wealth of experience working on a wide variety of projects ranging from Broadcast, Online content, and new media over her 25+ years in the industry that includes senior management roles at some of the top agencies in the country, including BBDO, Y&R, CBC, and TAXI.

She has driven innovation in production and helped shift thinking from traditional models for content creation to sleek, efficient, and customized teams to get the job done. Cynthia loves to use her creative problem-solving skills to do the seemingly impossible.

Kevin Saffer

KEVIN SAFFER

Founder, Executive Producer

Kevin began his 25+ year production career in film and TV, working his way up the ladder from PA to Producer. In the mid 2000’s he applied his long-format skills to the advertising world, spending five years at TAXI as a pioneer in the burgeoning world of content production.

Since 2012, Kevin has used his vast network of filmmakers, creatives and technologists to deliver award winning, high quality integrated content for agencies and brands. Engaged and ‘hands on’, Kevin thrives on solving complex creative and production challenges.

Cynthia Mudd

CYNTHIA VERONA

Executive Producer

Cynthia has a natural instinct for producing great content and offering the best creative solutions possible for every job. Her expertise in business development, sales, marketing, PR and content production lend her valuable insights to solve problems and produce outstanding content. Her senior roles at TOPIX Animation & VFX Studio, Radke Film Group, Brown Entertainment and Holiday Films have given her the understanding of every side of the production process and allowed her to build a vast network of talented people, which is invaluable for the new age of production.

Maddy Oshaughnessy

MADDY O’SHAUGHNESSY

Line Producer

Maddy boasts an impressive resume and trophy case, having created content and winning awards for brands such as Molson, Visa, and Hockey Night in Canada. She has managed crews ranging from 150+ people to all the way down to 3 people, which gives her the experience to create a team that’s truly suited to the project. Maddy loves to overcome the impossible and work in a team that drives her to be an excellent producer and asset to any team.

Ben Pic

BEN ROBINSON

Writer/Line Producer

Ben is a storyteller at heart. Starting his career in independent films, he has a talent for producing, and writing. He has successfully transitioned his skills to commercials as well, working with brands such as Shoppers Drug Mart, Home Hardware, Canadian Tire, and Maple Leaf Sports and Entertainment to name a few. He is a problem solver who loves to take on a challenge and work with great people.

Joshua Chaiton

JOSHUA CHAITON

Producer/Director

Joshua Chaiton is a creative and technical storyteller who is constantly challenging himself. A graduate of the prestigious American Film Institute, Josh has amassed numerous producing and directing credits including two Emmy Award nominations. His unique background includes work with the United Nations filming humanitarian relief operations at many of the world’s hot spots, producing visual effects for Walt Disney Pictures, and directing commercials for major brands.

As an avid flyer and FAA private pilot, Josh has flown all across the US and Canada. He can sail a boat, operate a bobcat, ride a camel and once flew a zeppelin.

Matt Eastman

MATT EASTMAN

Resident Director

Matt Eastman is a director living in downtown Toronto. He’s been everywhere from Singapore to Santiago, directing pop stars in Shanghai, coffee klatch in Kiev, and skateboarding skunks in Jakarta. Matt obsessively travels the globe looking for that perfect early 90s rap record or killer breakbeat, and is fond of visiting his parents in the hippie haven of Maynooth Ontario, where, in the summer, he obsessively hunts for new and undiscovered swimming holes.

Becky Yeboah

BECKY YEBOAH

Production Coordinator

Becky comes from the world of independent production and has had the opportunity to work with hundreds of different crew, talent, and filmmakers from all across Canada. Coming from Winnipeg, MB to Toronto to study film production, Becky graduated from the Toronto Film School and has since produced and PM'd countless shorts, promos, music videos and teasers for many different filmmakers and companies. She loves working with clients and building lasting relationships and looks forward to the being a part of the ever-growing commercial world.

Adrian Cheung

ADRIAN CHEUNG

Production Coordinator

Adrian Cheung, our newest production coordinator graduated from York University studying Film Production. Since graduation, Adrian has completed POV media training and worked virtually every position on set allowing him to become an expert at juggling multiple projects, while maintaining his passion and determination to make the end result something spectacular. His adaptability and flexibility make him a perfect addition to the team at HeydSaffer.