The first time we had seen "Trigger Warning" on a brief became the most important live activation we've ever done.
A "lollipop" is a term used on the dark web for a photo of child pornography. We leveraged an incredible design/build team to build a 'room' surrounded by 12,000 lollipops - one for every sexualized underaged photo circulated online every 12 hours. The project has won awards at Cannes, The Clios, The One Club, and more, but most importantly raised money to help protect children from sexual preditors online.
Creative Producer: Ben Robinson
Set Design: Lachlan Brown
BTS Director: Jono Lawley