The Loblaws Content team was looking for a different way to approach food how to videos. With an entertaining twist on this theme we created 4 episodes that provide quirky and very funny tips on cake making and sharing desserts. Our Writer Director Paul Constantakis worked closely with the in house creative team to write and direct.
Writer & Director: Paul Constantakis
Producer: Cia Mellegers
Production Designer: Martine Blackhurst