Paradigm Shift


September 30, 2018

AdAge took note of the impact the move to digital was having on our industry years ago, and the feeling that everything is changing is still very present. This June 2016 article Mastering Digital Video Production Requires a Paradigm Shift by Ed Powers explores the need for agility in creating and producing content and the importance of having the creative and production functions work together to ensure consistent messaging and cost control.